Toyota Reports Sales of Over 200,000 Vehicles in March 2012

TORRANCE, Calif. (Apr. 3, 2012) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best March results since 2008 with sales of 203,282 units, an increase of 11.2 percent compared to March 2011 on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 28 selling days in March 2012 compared to 27 selling days in March 2011, TMS sales were up 15.4 percent over the year-ago month.
For the first quarter, TMS reported sales of 487,284 vehicles, an increase of 9.4 percent over the same period in 2011 on a DSR basis. With 77 selling days in the first quarter of 2012 compared to 75 selling days in the first quarter of 2011, sales were up 12.3 percent on an unadjusted raw volume basis.
The Toyota Division posted March total sales of 183,142 units, an increase of 13.5 percent on a DSR basis over March 2011. Volume-wise, Toyota Division sales were up 17.7 percent year-over-year. The Lexus Division reported total sales of 20,140 units, decreasing 6.1 percent versus last March on a DSR basis. On a raw volume basis, Lexus Division sales were down 2.6 percent year-over-year.
“Toyota dealers had their best-selling month outside of Cash for Clunkers since the pre-recession days of August 2008. Camry and Prius also continue to shine as both set records, including Camry’s best March ever and an all-time high for Prius sales,” said Jeff Bracken, vice president of Toyota Division sales. “With strong first quarter results and key economic indicators remaining upbeat, we see this momentum carrying into the months ahead.”

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