Toyota Regains Title as World’s Most Valuable Auto Brand
Source: http://content.usatoday.com/communities/driveon/post/2011/05/toyota-bounces-back-as-worlds-most-valuable-auto-brand/1
USA Today – May 10, 2011
Situation
Millward Brown released latest BrandZ Top 100 Report
Report said Toyota’s brand value increased 11% to $24.2B
Pushes Toyota passed BMW at $22.1B into No. 1 spot among automakers
Significant Points
Report says Toyota less affected by reports of unintended acceleration
Likely due to government finding that those reports couldn’t be substantianted
Report doesn’t reflect consequences of Japan earthquake
Toyota has suffered production problems, so sales may fall
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