Toyota Puts the Public in the Driver’s Seat of a Facebook Charity Effort

Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public. “100 Cars for Good” is the first Toyota initiative that engages the public to determine how corporate philanthropic donations will be awarded.

Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year or 100,000-mile powertrain warranty will also be provided for each vehicle awarded. Public voting begins on May 9 and will take place for 100 consecutive days.

To read the press release, click on http://pressroom.toyota.com/pr/tms/toyota/toyota-100-cars-for-good-program-193003.aspx  Then visit http://www.facebook.com/toyota

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