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Posts Tagged ‘Prius Goes Plural’

Monday, February 21st, 2011 by
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Toyota Announces the Plural of Prius

TORRANCE, Calif., February 20, 2011 –Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.   The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the ...

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Tuesday, January 18th, 2011 by
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Toyota Launches Marketing Campaign for Prius Family of Vehicles

TORRANCE, Calif., January 13, 2010 –Toyota Motor Sales (TMS), U.S.A., Inc. along with its advertising agency Saatchi & Saatchi LA announced the marketing campaign for the Prius family of vehicles. The campaign, “Prius Goes Plural,” challenges the public to help the automaker answer a unique, grammatical question in the wake of the world premiere of ...

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