Statement from Toyota Motor Sales, U.S.A., Inc., Regarding 2011 J.D. Power and Associates’ Sales Satisfaction Index
We are pleased with the improvement off all three of our brands in the
2011 J.D. Power and Associates Sales Satisfaction Index (SSI) study. The Lexus
brand improved its score over last year and ranked as the top premium nameplate.
Both Toyota and Scion showed significant improvement and each placed higher in
the rankings and above the industry average.
Credit must go to our dealer body for their investment in upgrading many of their facilities and their
dedication to satisfying their customers.
Sales satisfaction is more important than ever and we will continue work with our dealers to find ways to increase the quality of the sales experience for all of our customers.
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