Join us live via webcast as we introduce the completely redesigned 2012
Camry on Tuesday, August 23, 2011 beginning at 10:00 a.m. Pacific. This
first-of-its-kind reveal for Toyota will include a presentation by Bob Carter,
Toyota Division group vice president and general manager, live from Hollywood,
and a visit to the Camry plant in Georgetown, Ky. to view the first vehicle
coming off the assembly line. In addition, a special NASCAR-related announcement
will be made as part of the program.

With the Camry being “America’s Car,” Toyota is engaging the public in this
unique event by offering consumers the opportunity to view the program live on
Toyota.com and, following the webcast, Bob Carter will be hosting a TweetChat
via Twitter at 1:00 p.m. PDT (4:00 p.m. EDT).

We invite media and consumers alike to participate in the event via Twitter
using the hashtag #CamryLive and to pose questions during the TweetChat with Bob
Carter using the hashtag #CamryChat.

WHO: Bob Carter, Toyota group vice president and
general manager, Toyota Division and other Toyota executives

WHAT ELSE: Camry has been the best-selling car in
America for nine years running and 13 of the last 14 years. Since it was
introduced in 1983, more than 8.5 million have been sold in the U.S. and 15
million worldwide. Designed to meet the needs of the 21st century driver,
the 2012 Camry will provide technologically advanced features, a contemporary
design inside and out, improved performance and fuel efficiency, and refined
ride and handling. The all-new Camry and Camry Hybrid will arrive at Toyota
dealerships this fall.

WHEN: Tuesday, August 23 at 10:00 a.m. PDT/1:00 p.m. EDT

WHERE: To view the live webcast and related Toyota materials
following the broadcast, please click
here
(link will be live at 9:45 a.m. PDT, Aug. 23)

Please visit our website:

www.team-toyota.com