• Lexus is the number one nameplate improving by 23 fewer problems/100;
• Toyota is the highest ranked non-premium nameplate and tied for third place overall, improving by 18 fewer problems/100; and
• Scion achieves its highest ever position at fifth place, jumping up 17 positions and improving by 55 fewer problems/100.

CHICAGO (February 9, 2012) – At the Chicago Auto Show today, Toyota announced the return of its “100 Cars for Good” program. For the second straight year, Toyota will award 100 vehicles over the course of 100 days to 100 U.S. nonprofits, with winners selected through public voting on the Toyota Facebook page. Applications for the program will open on March 12, 2012 at http://www.facebook.com/toyota.
The announcement was made by Michael Rouse, vice president of philanthropy and community affairs for Toyota Motor Sales, U.S.A., who was accompanied by some of the nonprofits that received vehicles in last year’s 100 Cars for Good program.
“At Toyota, we appreciate what a big … continue reading

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With the release of the Toyota Prius “C” coming shortly, Toyota has announced its pricing for the all new 50mpg addition to the Prius family. The new Prius C  will come in 4 tiers just as other Prius’. Prius C One comes in at a starting MSRP of $18,950, C Two at $19,900, C Three at $21,635, and C Four at $23,230. There will be an additional $750 for destination fee.  All Prius C’s will feature standard 15-inch steel wheels, automatic climate control, a 3.5-inch color display, an AM/FM/CD stereo with Bluetooth hands-free phone and audio, a USB port, steering-wheel audio controls, remote keyless entry, a tilt/telescoping steering-wheel, and nine airbags.  Options for the new C family will include a touch-screen navigation system with SiriusXM Satellite Radio (with a three-month trial subscription) and the all new Entune.

Bottom Line: For The same price as a Toyota Corolla, you can have a new Prius that gets almost 20mpg more on the Highway and has great standard features which is great news to the hybrid world. For more information on when you can take one of these homes, contact us here at Team Toyota.

Team Toyota  1788 O’neal Lane Baton Rouge, LA 70816

www.team-toyota.com 888-719-6871

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ERLANGER, Ky. (Feb. 8, 2012) – Toyota will increase production of the Highlander mid-size SUV in late 2013 at the company’s Princeton, Ind. plant. Hybrid and export versions will be included. The project is expected to create approximately 400 new jobs at Toyota Motor Manufacturing Indiana, Inc. (TMMI).
The company will invest about $400 million to support global demand for the Highlander, which will no longer be built in Japan by late 2013. Toyota builds Highlander in China for that market only. Annual Highlander production volume is expected to increase by approximately 50,000 units at TMMI.
Highlander is currently sold in Russia and Australia, and TMMI will export to those countries.
“This project allows for better utilization of the Indiana plant and… READ MORE

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On Jan. 31, 2012, Toyota filed a Defect Information Report with the National Highway Traffic Safety Administration indicating it will conduct a voluntary safety recall of approximately 427 – 2011 model year RAV4 vehicles to replace the side curtain airbag(s).
Toyota was informed by its supplier on Jan. 13, that propellant with an incorrect specification was used for the airbag inflator initiator assembly in the side curtain airbags in these specific vehicles and the inflator may not perform properly, causing one or both side curtain airbags to not deploy in the event of a crash. No accidents or injuries have been reported for this condition.
Owners of the involved vehicles will receive a safety recall notification by first class mail beginning in early March, 2012.
Any authorized Toyota dealer will perform this repair at no charge to the vehicle owner. The repair is expected to take approximately 3 hours depending on the dealer’s schedule.
No other Toyota or Lexus models covered by this safety recall.

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Over the past two years, major government investigations of Toyota vehicles and technologies undertaken by the National Highway Traffic Safety Administration (NHTSA) and engineers at the National Aeronautics and Safety Administration (NASA) have been clear and unequivocal in their conclusions: there are no real-world scenarios in which Toyota electronics can cause unintended acceleration. Last week, a report by the National Academies of Sciences put another nail in the coffin of this discredited theory, concluding that all the data available indicated that there was no electronic or software problem in Toyota vehicles and that NHTSA was justified in closing its investigation.

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Kelley Blue Book reports that Toyota was #1 in brand lo­­yalty on its kbb.com website for
the 4^th quarter of 2011, bumping Hyundai, and Lexus was #1 among luxury brands.  Toyota last held the top spot in the 3^rd quarter of 2010.

Toyota’s brand shopping loyalty for the quarter was at 50.6 percent, a 2.7 percentage
point jump from the previous quarter.  Hyundai was second at 50.2 percent, Ford was third at 47.1 percent, Kia was fourth at 46.5 percent and Honda rounded out the top five at 46.4 percent.  Lexus was eighth on the overall list but first among luxury brands, followed by Audi at ninth and Mercedes Benz
at eleventh.

“Hyundai was #1 in loyalty the past two quarters thanks to its strong designs, attractive
value and the struggles of the Japanese brands with safety perception and supply issues,” said Akshay Anand, market intelligence Web analyst for kbb.com.  “However, Toyota has done a laudable job overcoming these issues, introducing programs such as ‘Toyota Care,’ while getting its supply back
online.  The redesign of its flagship, the 2012 Toyota Camry, also helped drive interest to the brand and retain owners.”

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The National Academy of Sciences (NAS) National Research Council will
release today its independent review entitled “The Safety Promise and Challenges
of Automotive Electronics: Insights from Unintended Acceleration.” The
comprehensive 162-page report was commissioned by the National Highway Traffic
Safety Administration (NHTSA) to explore the broad issue of claims of unintended
acceleration (“UA”) and their aftermath. The report was prompted by UA claims
specific to Toyota but was commissioned to address the industry as a whole. In
the report, the NAS noted that the NHTSA decided to close its investigation of
Toyota’s Electronic Throttle Control System without finding evidence implicating
the Electronic Throttle Control System as a cause of UA. The NAS found that
NHTSA’s decision to close the investigation was justified on the basis of
NHTSA’s own investigative work, its analyses of thousands of consumer … read more

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Toyota Motor Sales, U.S.A., Inc. (TMS), today revealed the NS4 advanced plug-in
hybrid concept vehicle at the 2012 North American International Auto Show
(NAIAS) in Detroit. The NS4 signifies Toyota’s vision for future mobility with a
focus on connectivity and the human interface.

Toyota engineers were challenged to design a new mid-sized concept for potential global market
introduction by 2015. The NS4 concept is a dedicated plug-in hybrid, separate
from the Prius family, designed with future mobility requirements in mind.

“In this digital age, cars are becoming another spoke in the wheel of
our electronic connectivity,” said Jim Lentz, TMS president and chief operating
officer. “NS4 demonstrates Toyota’s take on the human connection to … read more

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Automotive News World Congress

Detroit, Mich. Jan. 10, 2012

Bob Carter, Group Vice President and Toyota Division General Manager, Toyota Motor Sales U.S.A, Inc.