Daily Tips – Toyota Value 2010: 11/05
Why do smart buyers choose Toyota?
Could it be because Toyota vehicles (Scion, Toyota and Lexus) are the most reliable you can buy, according to Consumer Reports?
Do the buyers who buy Toyota usually feel smarter than their competitor-driving peers after they have owned their car or truck for awhile?
Why is it that Toyota is at the top of the chart for resale value? If not the absolute best in class all Toyota models are virtually always right there
The value in every Toyota is a combination of the engineering and design, choice of materials, production quality, and customer support. That means that you and your dealership are a big part of the Toyota value story.
Toyota got where it is today by practicing kaizen, continual improvement. Your customers are getting better and better informed and more and more focused. To keep up with your market you will want to learn or do at least one new thing a day that will add value to your next Toyota transaction.
Feature
All Toyota vehicles are designed around Global Outstanding Assessment safety standards (GOA).
Function/Advantage
GOA assures that all Toyota vehicles meet or exceed the most difficult safety standards required in any country in which Toyota vehicles are sold.
For the owner and occupants this ensures an extremely high level of accident safety.
Technical Information and Details
As an example of GOA application, all Toyota vehicles have head restraints for each seating position. Head restraints are instrumental in reducing neck injuries is a rear-end collision.
Because this standard is not required in North America many Toyota competitors do not install center front or rear head restraints even when the seat is belted for a passenger.
Other examples involve meeting more stringent Japanese rollover safety standards than those required in North America, and designing vehicles to meet European pedestrian impact standards even tough no such requirement exists in our market.
Toyota has developed materials and solutions that make its vehicles not only environmentally friendly to drive but virtually entirely recyclable when the time comes to retire the vehicle. And these vehicles are produced in ISO 14001 Certified “green” plants, many generating no landfill at all.
Customer Benefit
Toyota vehicles reward the owners with high levels of collision safety.
WE ENCOURAGE YOU TO VISIT TEAM TOYOTA TODAY. www.Team-Toyota.com
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