November 12th, 2009

Daily Tips – Toyota Truck-Based vs. Crossover SUV’s

With the launch of the next-generation 4Runner the spotlight falls once again on whether customers benefit most from tough, truck based sport utility vehicles (4Runner, FJ Cruiser, Sequoia, and Land Cruiser) or in choosing a car-based “crossover” utility vehicle (RAV4, Highlander, and most of Toyota’s utility competitors).  As always, the answer lies in what the customer needs and how the specific advantages of each type of vehicle add value based upon those needs. 

So, which is best?  

  • Unitized body construction or body-on-frame?
  • Coil over double wishbone front suspension or struts?
  • Front wheel drive, or rear wheel drive (or 4-wheel drive or all-wheel drive)?

You can only compare if you know the facts about each technology and feature, and how your customer intends to use the vehicle.

Feature 

All Toyota crossovers and SUV’s feature high solar energy absorbing (HSEA) glass. 

 Function/Advantage

HSEA glass absorbs as much as 100% of ultraviolet radiation and cuts infrared (heat) to keep the vehicle comfortable and protect the interior fabrics and finishes from fading and sun damage, without blocking visible light needed for safe operation day and night.

 Technical Information and Details

Windshield glass and moon roof glass is 100% UV absorbing on all models.  Side window and rear window glass on models without privacy glass absorbs between 75% and 90% of UV.  Privacy glass raises the effectiveness to over 90%.

Many models add more infrared reduction to windshield materials further reducing interior temperatures on sunny days.

Reducing ultraviolet radiation is important to a vehicle that will spend much of its life in the outdoors. Reducing infrared limits the need for air conditioning improving economy and efficiency, especially in vehicles with automatic temperature control systems. 

 Customer Benefit

Toyota owners benefit from durability, comfort, and lower ownership costs.

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