March 1st, 2010

Daily Tips – Toyota Safety Tips: 02/22 Toyota Daytime Running Lights

Having a solid understanding of Toyota safety technology is a need-to-have for a Toyota Sales Professional’s tool box.

If safety adds value to the vehicle, then Toyota’s commitment to the concept of Global Outstanding Assessment (GOA) should make all Toyota vehicles worth a fortune.  GOA leads Toyota to meet or exceed the toughest standard covering any category required anywhere in the world.  For instance, while head restraints are only required for front seat outboard passengers in the United States, Europe requires a head restraint at every seat.  Toyota meets the higher standard for vehicles sold worldwide (while domestic competitors often do not).

Toyota safety is divided between Passive Safety Systems and Active Safety Systems.  Passive safety protects the occupants in the event of a collision or accident.  Active safety is designed to avoid the accident in the first place.

Safety Feature 

Toyota vehicles have available or standard daytime running lights (DRL).

Advantage / Function

Daytime running lights increase visibility, helping to avoid collisions.

Technical Information and Details

DRL raises the level of attention of oncoming drivers, and those approaching an intersection, helping to reduce the risk of a collision.

DRL can be turned of in several Toyota vehicles (see Owner’s Manual) should the driver prefer not to have them on.

 Customer Benefit

Active Safety

DRL adds yet another level of safety for Toyota owners.

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www.team-toyota.com


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